Cloud computing has singlehandedly transformed almost all aspects of modern business, whether it is mobility, wearable technology or software deployment. Research shows that cloud platforms and applications will be right at the forefront by 2016 in terms of IT spending, with at least 50% of all of enterprises deploying cloud for various solutions by 2017. CRM software is one of the fastest markets to get connected to cloud. Mentioned below are 4 advantages that your web hosting company can have if you choose to leverage cloud technology for CRM purposes.
Increased Productivity
Cloud CRM can directly result in improved productivity of employees and it can come handier when it comes to handing a sales team that is working out of remote locations. As data and software are hosted in cloud the employees can get the access of CRM even from outside their offices. This in turn means that marketing and sales team can easily work from anywhere at any time. It can also facilitate multinational teams and virtual workforces, offering a scalable solution for businesses that are growing. CRM software hosted on the cloud, can also boost productivity through project management, and collaboration features.
Employee Buy-Ins
As and when we see businesses shifting to cloud, SaaS solutions are also starting to focus primarily on simplicity. Even though more and more vendors today are adding very smart told to their solutions related to CRM, for appealing to a much bigger audience, it is the usability that is of maximum significance. If users feel that SaaS applications are not simpler to use, the customers won’t keep buying monthly subscriptions one after the other. Cloud providers today are more interested in converting businesses into their long term subscribers. This also means that their number one is priority is getting the customers on board in a hassle free manner.
Cost Reduction
This is a no brainer as probably the number on benefit of cloud computing is decreased upfront costs. SaaS solutions are mostly subscription based and are often to be renewed on monthly basis. This in a big way removes the burden of buying hardware and licenses that are part of the monthly subscription. On top of it, a cloud-based CRM doesn’t require any installation, which means it can be easily up and running in a matter of just few hours.
Advanced Data and Analytics
Many of the enterprise level businesses are switching o cloud CRM mainly for business intelligence. The solutions that are on premise usually require syncing, backup and manual uploading, whereas cloud solutions on the other hand do synchronization in real time. Cloud CRM offers an updated picture of sales pipelines, email, invoices, and customer data.