We all know what run-of-the-mill features are typically included in a web hosting package, but with the growing number of service providers, it is becoming more and more difficult to sell web hosting packages unless they offer anything unique.
One of the best ways of boosting the sales of web hosting is by including some enticing features in your package. Let us take a look at 7 such things that can add value to your web hosting packages.
Free Advertising Credits: This has almost become an inevitable aspect with the advent of social media and PPC marketing, even though it doesn’t have to do anything with web hosting directly. Almost every web hosting provider is currently offering free advertising credits such as $100 Google AdWords coupon, and Facebook/Twitter/LinkedIn advertising credits. Not including this in your package may become a turn off for your prospect customers, because PPC and Social Media Marketing is the latest buzz in the field of digital marketing.
Premium Templates: Templates are a big part of web design industry and every website owner is looking for good templates to use it on its website. Having some great premium templates for high conversion for different industry websites can be a great inclusion in your web hosting package. Your packages may literally get popular across the web if the templates that you offer are really good and become a hit with your customers.
Unlimited Add-On Domains: Offering .in, .org, .net etc. domains with the main .com domain is always a great welcome for your customer. It gives them the sense of security that no other domain name comes up with similar name but different extension. The feature if add-on domains are again something that has become very common among web hosting providers. In fact, many customers take it for granted that they would get few add-on domains with the package, which makes it even more important for you to include them in your hosting packages. Add-on domains have their own email addresses, FTP accounts and forwarders but they all share the same control panel.
Free Domain for Life-Time: When a customer purchases your web hosting package giving a free domain just for a year or two is a thing of history. Now when your customer renews your package he wouldn’t like paying for domain as he has not done it so far. This means, domain renewal would be an extra cost. Always offer life-time free domain with your hosting packages. It is almost a culture now across good web hosting companies.
Static IP Address: It is a common practice that most of the users of shared web hosting services are set up with different dynamic IP addresses in which you share one IP address with many others. In this case whenever DNS server of your domain name faces any downtime, one of the other DNS servers will pitch in and convert it that domain name which can be accessed. For regular users, a dynamic IP address should be fine but the webmasters who have advanced functionalities on their website should have their own static IP address. Giving your customers a dynamic IP address can be a blunder, and it can turn off many potential users. Of course, you may charge a small amount for the facility of offering a dedicated IP to the customer. Most of the hosts charge $1-2/month for this facility.
SSH: Secure Shell Access is developed by SSH Communications Security and it is a cryptographic network protocol, which allows your clients to log into different computer over their network for executing transfer data and remote commands from one system to another in a secure manner. It only offers secure data communication and strong authentication over a network that is insecure. This feature is very important as it helps in reduction of different security threats such as IP-spoofing and DNS poisoning encrypting all types of communication in between the server system and the client.
Custom Settings: This allows your customer to control various features of their websites. They can not only redirect their visitors from one URL to the other one but they can also define which page is to be loaded first, when any visitor accesses their domain. Many hosts don’t even provide access to edit .htaccess file and other system files by default, and customers are forced to seek help from customer care for all the tiny things ranging from increasing the file upload size limit, down to granting file access permits.