Superserver is the company that brought us the iconic Supersaver meal kit back in 2022. After a break for the pandemic, they’re back with a revamped campaign called Supersaver 2.0.

What sets Superserver apart from other meal kit companies is that they focus on sustainability and flavor. For instance, they use only locally sourced foods and natural and organic ingredients whenever possible. Also, many of their recipes are gluten-free and vegan. Finally, their meals are designed to promote social distancing, so you can enjoy your meal while also minimizing your impact on the environment.

Superserver’s previous campaign worked because the company offered something unique and valuable. In today’s world, with the coronavirus pandemic being the norm rather than the exception, having a meal kit company that focuses on sustainability isn’t as valuable. However, if you’re looking for a meal kit company that offers high-quality, sustainable meals and snacks, then Superserver could be a perfect fit.

Sustainability Is The New Norm

Since the start of the pandemic, there has been a dramatic shift in the way we eat. Families are enjoying an abundance of home cookout and picnic dinners, and many are also making an effort to reduce their food waste. One way to do this is by purchasing only what you need. Rather than having a huge stockpile of food, many people are choosing to eat what they can when they can.

Superserver recognizes this trend and is capitalizing on it. In the past, their primary audience was busy professionals who enjoyed experimenting with different recipes. Now, with the pandemic, they’re targeting home cooks and grocery store shoppers who want to keep costs down and avoid unnecessary packaging.

Flavor Is Back

Another trend that has risen as a result of the pandemic is the revival of home cooking. Many people are choosing to cook their food rather than eat it frozen or from a takeout container. This means that the demand for all-natural, simple, and tasty foods is at an all-time high, and that’s what Superserver is delivering with their new campaign.

Through their recipes, you’ll discover that they’ve focused on increasing the accessibility of home cooking. While many companies have adopted a food truck model to save on costs and promote on-site dining, Superserver is taking a completely different approach. They’ve designed their fresh and flavorful food to be easily prepared at home, without the need for expensive catering equipment or space constraints.

A New Generation Of Home Cooks

As previously discussed, many people are choosing to cook their food rather than buy it pre-made. This trend has led to a rise in the home cooking DIY or do-it-yourself movement. With the help of sites like YouTube and social media, anyone can learn how to cook a simple meal with limited resources. Plus, with the pandemic limiting the amount of time people have to spend cooking and cleaning, those who know how to cook are also in high demand.

Superserver is responding to this trend by creating simple, straightforward recipes that novice home cooks can prepare with ease. This way, they can enjoy the benefits of home cooking without the need for professional kitchen equipment and a lifestyle that includes plenty of time out of the kitchen. All they need to have is a microwave and a fridge.

Less Food Waste

Since the start of the pandemic, there has been a lot of focus on how to reduce food waste. Many people are choosing to buy only what they need rather than stockpile large amounts of food. This trend has led to the development of apps that help consumers manage their food waste. One such app is FoodRecycle, which bills itself as “the simplest way to track food waste.”

Using a barcode-scanning feature, consumers can automatically identify what food items they’ve bought and what they’ve wasted. This way, they can easily see how much they’ve saved compared to what they’ve spent. It’s a simple yet effective tool that can help anyone cut down on food waste.

You can download the FoodRecycle app for free from the Apple App Store or the Google Play Store.

Packaging Costs Keep Rising

While food is becoming more affordable, the cost of the boxes it comes in keeps rising. With more people cooking at home and utilizing freezers to store food, companies like Superserver are feeling the heat. It costs more to package and send food to a consumer than it does to purchase the raw ingredients, and this gap is only widening.

To combat this, Superserver is developing more efficient packaging. Rather than using expensive packaging materials and boxes, they are choosing to use materials that are more eco-friendly and less expensive. For example, they use aluminum foil and plastic film, instead of paper and plastic, respectively. These materials are more recyclable and less expensive. Plus, they’re much lighter, so in terms of shipping costs, they’re often less expensive than disposable packaging.

To learn more about Superserver and their new venture, check out their website or download their app. With so many people choosing to cook their food rather than eat out, having a sustainable kitchen product that provides all the ingredients needed to make healthy and delicious meals is more important now than ever before.